The Importance of Traffic in Digital Marketing.
Popularity? Sure it’s nice to be noticed and all, but is that the point? To be able to brag and say, I had 1,000,000 visitors to my website last year. There is a significant difference between having millions of people visit your website and none becoming customers and having a few thousand users with a significant percentage of buyers. Otherwise, you will be accumulating statistics without any value for your company. So, what we can get out of this is that not all digital traffic is effective; therefore, you need to focus on increasing the quality of your website traffic through SEO and quality content. Here comes the importance of having a clear and consistent strategy. This may be impressive, but why is website traffic important to your business anyway?
Before going into that, let us understand the real meaning of digital traffic and what it is.
Traffic is the number of people that visit your site, and the length of time they spend on each page. These numbers are recorded and are then added up to give you an idea of how successful your site is. A website is only a good marketing strategy to grow your business if it allows visitors to find what they’re looking for. Your homepage is the first point of contact that potential consumers have with you. This could be your only chance to pique their interest in what you have to offer. And the key way to capture that is to consider what your buyers are thinking the moment they land on your website.
The real question here is how to direct people to a website?
It can be through Paid Traffic, Organic Search Results and SEO, Blogs, and Social Media. In conclusion, there are several ways to boost traffic to your website quantitatively, but without qualifying this traffic you’ll likely see a dramatic decrease in conversion levels and little impact on your bottom line. Therefore, you must attract skilled traffic using an online marketing strategy that is consistent with the intent of your customer. Through professional expertise in the right digital marketing agency, you’ll get qualified traffic. Be digital.