If you are looking for a marketing agency to help you grow your business, you need to know how to brief them properly. A brief is a document that outlines your goals, expectations, budget, timeline and other relevant information for the agency to understand your needs and deliver the best results. A good brief can make the difference between a successful campaign and a wasted opportunity.
But how do you write a good brief? And why is it important to do so in an enthusiastic way? Here are some tips to help you out.
Define your objectives.
What are you trying to achieve with your marketing campaign? Do you want to increase sales, generate leads, raise awareness, launch a new product or service, or something else? Be as specific and measurable as possible, and align your objectives with your overall business strategy.
Know your target audience.
Who are you trying to reach with your marketing campaign? What are their demographics, psychographics, behaviors and preferences? How do they perceive your brand and your competitors? What are their pain points and needs? How can you solve them with your offer?
Explain your value proposition.
What makes your product or service unique and desirable? How do you differentiate yourself from your competitors? What are the benefits and features of your offer? How do you communicate them to your target audience?
Provide relevant background information.
What is the context and history of your business and industry? What are the current trends and challenges that affect your market? What are the strengths and weaknesses of your brand and your competitors? What are the opportunities and threats that you face?
Set your budget and timeline.
How much money are you willing to spend on your marketing campaign? How will you allocate it across different channels and activities? How will you measure the return on investment (ROI) of your campaign? When do you want to start and end your campaign? What are the milestones and deadlines that you need to meet?
Be clear about your expectations.
What are the deliverables that you expect from the agency? How do you want them to present their ideas and proposals? How often do you want to communicate with them and receive feedback? How do you want to evaluate their performance and results?
A brief is not just a document, it is a conversation. It is a way of telling the agency what you want, why you want it, and how you want it. It is also a way of listening to their feedback, suggestions and questions, and finding the best solution together.
A good brief can make or break your contract with the agency. By following these tips, you can write a brief that will inspire the agency to create the suitable solutions and creatives for you that will exceed your expectations.