International B2B Business to Business Marketing

This head start translates directly to pipeline velocity and win rates. AI agents now monitor when a buyer first starts researching, when they’re primed for outreach, and when they’re about to abandon your funnel entirely. Gartner predicts that by 2026, 80% of advanced marketing teams will use AI to optimize multichannel campaigns in real time key trend highlighted in our MarTech trends 2026 analysis. Madison Logic’s case study with AgentSync demonstrates this shift. It’s a fundamental shift in how B2B marketing operates. According to Gartner, 40% of enterprise applications will feature task-specific AI agents by the end of 2026, up from less than 5% in 2025 .

Small businesses also tend to have closer relationships with their customers, which means your team can easily identify the types of content that will resonate best with new audiences. Your website is the face of your brand — it’s the first place most people are introduced to your products and services. A great inbound marketing strategy starts with everything you know about the people you want as your customers. Inbound marketing efforts can supplement your ABM strategy by providing additional content and Engagement opportunities for your target accounts.

More people are watching, and more brands are posting, making quality and relevance more important than ever. Vidyard’s benchmark report, based on nearly one million B2B videos, confirms a steep drop-off in engagement as video length increases. 59% of businesses create video content primarily in-house, while 10% exclusively use external vendors and 32% use a mix of both. 85% of marketing teams increased their video budgets in 2024. “Their shareable nature can also exponentially increase your what is b2b marketing reach.” While you may offer similar products or services to your competitors, you can showcase what makes you stand out.

Promote your presence at events

If you aren’t yet a Forrester client, explore our complimentary Predictions 2026 guide for B2B leaders and teams and register for our webinar to learn how to put these predictions into action. There’s a reason why memes, skits and videos containing trending audio are so popular for B2B brands. Chances are, their most recent videos will primarily feature real people in the real world. From creative customer engagement to thought leadership, TikTok marketing as a B2B brand doesn’t mean making dry, “corporate” videos. As businesses grow, it’s typical to deal with low conversion rates, and the process of improving these rates is called conversion rate optimization (CRO for short). If a customer doesn’t experience value in the first 14 days, they’re 3x more likely to churn in the first 90 days.

Unmatched advertising expertise

TikTok provides countless opportunities for B2B brands to promote themselves. Whether it’s a success story or a customer interview, talking to people who can sing your praises is an effective way to promote your brand on TikTok. Square has an entire series where the company regularly interviews brick-and-mortar businesses that use their platform. Perhaps one of the most powerful types of content to post on TikTok is testimonial videos. By contrast, here’s a video from KNIME Software breaking down a very specific use case for their product. That said, brands on TikTok shouldn’t be shy about promoting themselves.

• Short-form videos, webinars, virtual events, and interactive demos enable deeper Engagement and help explain complex products or services more effectively.
• Gartner predicts that by 2026, 80% of advanced marketing teams will use AI to optimize multichannel campaigns in real time key trend highlighted in our MarTech trends 2026 analysis.
• Later, we’ll cover specific types of B2B marketing that you can integrate under each of these strategies.
• Marketing to businesses is a long-term endeavor involving a lengthy buying process.
• 83% of video marketers say video has directly increased sales.
• Customers appreciate education, but don’t always need it to make a purchase decision.

When you’re ready, you simply share the app with the users who will benefit from the insights your dashboard delivers. You have the chance to create your own dataflows to transform data for other charts (widgets). There’s new terminology to learn, so I recommend that you read through the B2BMA Glossary.

Hyper-Personalization at Scale: From Segments to Individuals

85% of marketers who use AI-generated elements in their videos say those videos perform better. 82% of video marketers say video has helped increase web traffic. For B2B brands, live Q&As, product launches, and expert panels offer outsized engagement relative to production effort. Adding a video thumbnail or animated preview to B2B email campaigns can triple click-through rates. Landing pages with embedded video can see conversion rate increases of up to 86%. 71% of marketers say videos between 30 seconds and 2 minutes are the most effective length.